NRDA is the Regional Economic Agency and Regional Tourism Organisation for Nelson Tasman in Te Tauihu o Te Waka-a-Māui. We deliver on our purpose by supporting collaboration, building capability, and attracting resources, with a focus on increasing regional productivity.
Established on 1 July 2016, Nelson Regional Development Agency (NRDA) was formed through the merger of Nelson Regional Economic Development Agency and Nelson Tasman Tourism. As a Council-Controlled Organisation (CCO), we are fully owned by Nelson City Council. Thanks to partnership funding from Tasman District Council, we’re able to deliver services with a unified focus across Nelson Tasman—supporting regional growth, connection and prosperity.
NRDA’s strategy delivery programme is set within the context of the ten-year Nelson Tasman Regeneration Plan 2021–2031 and the Te Tauihu Intergenerational Strategy.
The plan focuses the region on the following targeted outcomes:
The region just transitions towards a low-emissions economy in a way that mitigates climate change, reverses existing environmental damage, and protects natural resources (land, forests, freshwater, marine environmental and Indigenous biodiversity) now and in the future.
A shift from volume production to high-value products unlocks businesses' potential to thrive, invests in R&D, technology, and innovation to achieve productivity improvements, and supports small and medium enterprise growth.
A more even distribution of economic benefits (recognising that some in the community fare worse on wellbeing indicators), improvements in skills level and productivity, higher incomes, and the right skills available for the future workforce.
The region is able to respond to and bounce back from disruptions and shocks in a way that reduces harm and overall costs. Sectors are diversified to reduce risk, many of the goods and services required are provided locally, and supply chains are robust.
Our region's creative talents are recognised and rewarded, with opportunities to showcase and leverage our clever businesses, diversity, arts and artisans, and innovation.
Nāu te rourou, nāku te rourou ka ora ai te iwi.
With your basket and my basket, the people will thrive.
Through investment, events, skills and resources, by identifying the attention required, our key activities include:
Poipoia te kākano, kia puāwai ai.
Nurture the seed so that it will blossom.
In order to develop the skills, mindsets and capability required in the region, our key activities include:
Mā pango, mā whero ka oti te mahi.
Leadership in working with others for a common purpose.
With an aim to be more nationally and globally competitive by getting more done together, our key activities include:
Marketing and connecting initiatives to support and attract investment, resources and growth opportunities for key sectors.