Pic's Peanut Butter World
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Come see, hear and smell your way around Pic's Peanut Butter World as we show you how we make your beloved spread.
A tour of Pics Peanut Butter World will be a highlight of your visit to Nelson. Start with a photo in front of the WORLD"s biggest jar of Pic's Peanut Butter.
Book onto a tour and join a group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts and watch as nuts tumble out of Roasting Matilda and feed into the grinder before being squirted into jars!
Rattling conveyors carry the jars through lidders and labeller's for cartoning and stacking on pallets for forklifts to load onto trucks. Most importantly meet the team who make your beloved spread.
Have a go at making your own peanut butter, get to poke through our mementoes, and read all about Pic's adventures prior to Peanut Butter. Complete your visit with a trip to our dedicated Peanut Butter store full of exclusive goodies and enjoy a coffee and cake from The PC Eatery.