Pic's Peanut Butter World

• Images
• Video

• Nelson
• Tours
• Free
• Free WIFI
• Book Now

Come see, hear and smell your way around Pic's Peanut Butter World as we show you how we make your beloved spread.

A tour of Pics Peanut Butter World will be a highlight of your visit to Nelson. Start with a photo of you atop the WORLD"s biggest jar of Pic's Peanut Butter.

Savour a warm WELCOME and join a group of peanut butter enthusiasts from all around the world to hear the Pic's story, learn all about our peanuts and watch as nuts tumble out of Roasting Matilda and feed into the grinder before being squirted into jars!

Rattling conveyors carry the jars through lidders and labeller's for cartoning and stacking on pallets for forklifts to load onto trucks. Most importantly meet the team who make your beloved spread.

The kids get to have a go at making their own peanut butter, while the adults have a taste of Pic’s almond and cashew butters, get to poke through our mementoes and read all about Pic's adventures prior to Peanut Butter. Complete your visit with a trip to our dedicated Peanut Butter store and a coffee from The PC Eatery.