At the Nelson Regional Development Agency, our people are our most important asset and bring a wide range of skills and capabilities to the organisation.
Our diverse team is made up of individuals from many different countries, speaking many different languages, uniting in their undying passion for our extraordinary region and their dedication to sharing this with current and potential talent, visitors and investors.
Fiona has moved to Whakatū Nelson from Tasmania, and has extensive experience in regional, economic and tourism development. Originally from Wales, she has international experience in her field and is passionate about improving the wellbeing of local communities through economic development. Fiona’s international career in economic development has included a particular interest in strategic development and innovation.
Fiona is no stranger to New Zealand – bringing with her a kiwi husband, four kids and economic development experience in Wellington and Palmerston North.
After a few years of living in Christchurch working for a global IT company, Toni, a born and bred Nelsonian, decided to return home with her family to more stable ground. Toni has seventeen years’ experience in the finance industry, having first started her accountancy career at West Yates.
Toni manages the finances of the Nelson Regional Development Agency, supporting the team as they deliver on promoting, positioning and connecting the region. Toni is an all-round problem solver, carrying out a range of administration duties including Health, Safety and Wellness, IT solutions, compliance and Human Resources, as well as providing assistance to the i-SITE management team.
Tracee grew up in Nelson Tasman but left for Otago University where she gained a BCom and DipCom before her big OE. Tracee's professional career has included brand management and retail marketing for Shell Oil. Returning home in 2004 to be close to family and raise her children, Tracee has been part of the Nelson Regional Development Agency (previously Nelson Tasman Tourism) team for over 10 years predominantly in international marketing – trade and media liaison, and more recently Business Events.
Having been to over 50 countries worldwide, Tracee appreciates the region she lives in and promotes – what with three national parks, coastline, sunshine, arts and artisan and outstanding food and beverage , she’s proud to call Te Tauihu home.
Tracee now leads the visitor destination agenda, to guide the recovery and regeneration of the Nelson Tasman visitor sector. Leading industry engagement, capability building, and product development are key parts of her job, working collaboratively to ensure the visitor sector is well understood and that Nelson Tasman’s destination vision and unique selling proposition are aligned.
Mark relocated to Nelson Tasman after 13 years in Wellington. His strong commercial background includes 15 years of experience in corporate governance, operational design and strategy, product development, change management and succession planning.
Mark manages the delivery of the Regional Business Partner Programme across the top of the south. The RBPprogramme is focussed on helping businesses to innovate and grow by providing information, independent advice, funding and connections to businesses seeking support in their growth journey.
Drawing on the resources via NZTE and Callaghan Innovation this covers a range of R&D grants, specialist research & technical expertise, innovation skills-building programmes, management capability funding, access to Business Mentors and connections across the local and national business ecosystem. In 2020 the government increased its support of this programme to enable our team to assist over 1,500 more businesses through the COVID-19 pandemic utilising the resources available via the Regional Business Partner Programme.
Rita, a native of Canada, met her kiwi husband in Whistler and moved to New Zealand in 2004. For ten years she managed conferences in Canada and New Zealand. She then transitioned to managing sporting events in Nelson for ten years including the South Island Masters Games that were hosted in Nelson biannually from 2011 – 2017.
An adventure seeker, she enjoys hiking, skiing, kayaking and anything that gives her an adrenaline rush. She loves exploring other cultures and has visited 58 countries so far.
Rita works as Business Events Lead & Destination Management Support, positioning Nelson as a desirable place to host conferences and events. The second half of her role is working with Tracee in the visitor sector space with the destination management plan, ensuring the long-term well-being of our region and its residents by placing our environment and our community at the heart of visitor sector planning.
Rebecca completed a BSc and BCapS at Otago University, before beginning her career in Account Management and Space Planning in the FMCG industry whilst studying marketing at Massey University. Rebecca first moved with her family to Nelson Tasman in 2006, but spent 3 years living and working in Abu Dhabi before securing her role as Events Liaison at the Nelson Regional Development Agency.
Rebecca's role includes marketing events through various media channels, co-ordinating the 3 NCC Event Sponsorship Funds and assisting in the smooth delivery of major events and city activations by connecting people in the events and related industries. This is for the benefit of our communities, increasing social cohesion and bringing positive commercial outcomes for local business.
Originally from Palmerston North, Donna has lived, worked and travelled around New Zealand and other parts of the world, including her big ‘O.E’ to the UK and USA. Donna’s passion for the tourism industry, particularly in New Zealand, was inspired by her work as a Scuba Diving Instructor at Dive! Tutukaka in Northland.
Donna is the International Marketing Lead and works closely with Tourism New Zealand to promote Nelson Tasman to travel agents all around the world. Donna also provides business support to Mark Maguire to help deliver the Regional Business Partner Programme, a programme designed to enable local businesses to innovate and grow.
A born and bred Nelsonian Charlotte skipped across the ditch to Melbourne after studying a Bachelor of Design (Hons) at Massey University to kick off her career in Marketing. Working across varying roles in Media, Event, Design and Advertising during her 8 years overseas, Charlotte returned home in 2018 for a role as a Marketing Executive at World of WearableArt.
Charlotte joined the NRDA team in 2020 and is responsible for strategically leading and coordinating the Marketing and Communications functions for NRDA to ensure a strategic approach and alignment.
Originally from Sweden, Madeleine recently arrived in New Zealand, joining her partner in Nelson. After studying a Bachelor of Arts in Multimedia in Hawaii, she has worked with corporate communications in large organizations in Stockholm and has joined NRDA as a Marketing Coordinator.
Madeleine has spent many years abroad for travel and study and enjoys exploring new things and places. Besides her love of travel, she has an interest in pottery and ceramic artwork, and enjoys getting creative herself.
Madeleine will navigate our day-to-day communication activities and will assist the Marketing and Communications Lead with campaigns and projects.
Originally from Guernsey in the Channel Islands, Laura and her family moved to Nelson Tasman in 2003. After spending her gap year travelling, she completed a Bachelor of Commerce majoring in Management and Marketing here at NMIT, engaging in marketing internships and contract work throughout.
Laura's role involves positioning and promoting the Nelson Tasman region as an extraordinary holiday destination for domestic travellers, with a specific focus on driving visitation during the shoulder seasons. Working closely with partners, influencers and media, this involves overseeing and coordinating all aspects of domestic marketing campaign activity. Laura also manages the content across a range of our digital platforms, including our regional website and social media channels. Laura is currently on maternity leave until June 2022.
Originally from Wellington, over the past 15 years Anna has been running her own business as a Brand Communications Designer, promoting, influencing and retaining attention to achieve excellent results for her clients.
Anna's role as a Marketing Executive at NRDA is to promote the Nelson Tasman region as a sensational destination for domestic travellers, and a vibrant place to live.
Her experience has led her to work on significant events, from celebrating corporate milestones to fun-filled music festivals. Entrepreneurial at heart with a willingness to give things a go, Anna understands what is needed to gain awareness and bring people together. You might see Anna sailing with her family in her time off and exploring what this lovely region offers.
Originally from the UK, Lesley and her husband migrated to Nelson Tasman in 2004. With a background in production management, project management and research work, Lesley enjoyed a variety of roles before joining the Nelson Regional Development Agency in 2013 to deliver Economic Development projects and Economic data and reports.
Lesley has spent the last 18 months helping to develop the Te Tauihu Intergenerational Strategy, an ambitious project led by Wakatū Incorporation in collaboration with NRDA, Nelson City Council, Tasman District Council and Marlborough District Council. Lesley’s role at the Nelson Regional Development Agency is now focused on the development of the Project Kōkiri Recovery and Regeneration Plan, a 5 year economic strategy for Nelson Tasman.
Ange has travelled extensively in NZ and overseas and after falling in love with the Nelson Tasman region decided to make our region her permanent home in 2016. She has worked in a wide variety of roles and industries over the years and brings strong project coordination, relationship management and organisational skills to the team – she is extremely driven and loves to make stuff happen!
As our Vocational Coordinator, Ange's role is to help strengthen connections between local employers, schools, and students to achieve greater engagement in vocational education and employment, with the aim of supporting sustainable careers for youth and regional economic prosperity and establish programmes and systems in order to help retain and attract youth employment in our region.
Nelly heralds from the North Island and moved to our extraordinary region in her teenage years. She studied a Bachelor of Business Studies in Sports Management and Sport Coaching at Massey University, before returning to Nelson Tasman to work in Events and Marketing at NMIT. Her love of sport and management led her to the Tasman Rugby Union, New Zealand Rugby, and then to a part-time Learning & Development Education Advisor role at New Zealand Rugby while also working part-time for NRDA in Event Sales and Marketing.
In 2020 Nelly was welcomed back to NRDA in a full-time capacity to join the Skills and Workforce Development team as a Vocational Coordinator. Since then she has had change in roles working part-time for NRDA as our Project Lead on campaigns such as Pick Nelson Tasman and Intelligent Guardians while also working as the Branch Manager for the Institute of Directors.
Originally from Nelson, Jarrod's experience includes working as a regional flight attendant for Air New Zealand for 12 years. His time at Air New Zealand allowed him to explore our beautiful Country and travel the world - the view from his 'office' couldn't be beaten!
In 2021 Jarrod joined the i-SITE as a consultant and has since stepped into a manager role. Jarrod enjoys being able to transfer his travel knowledge and experience to the role, and being able to share and promote our beautiful Nelson Tasman Region which he is extremely passionate about.
In addition, we are very proud to have a dedicated seasonal i-SITE team.
