Shaping and amplifying our profile, destination story and investment proposition to attract people, business and investment.

Shaping and amplifying a cohesive destination story, and positioning and promoting Nelson Tasman, with local support, is one of the most effective tools we have to support the attraction of talent, businesses, investment and visitors into the region.

We have a strong foundation in our Nelson Tasman regional identity, and we need to be clever in our approach to regional marketing and storytelling.

Under this SoI, NRDA will work on enhancing and enriching our destination story to highlight our strengths and showcase our clever people and businesses to the World. By doing this: we provide the right platform for attraction and retention activities across all sectors - visitors, businesses and investment. 

 

STATEMENT OF INTENT 2021-24 (PDF)

Regional Identity and Proposition

Regional Identity and Proposition

Positioning and promoting Nelson Tasman as a destination for the right talent, businesses, investors and visitors. This includes developing tools and activations for local businesses and community to leverage in order to put Nelson Tasman on the map and re-developing the nelsontasman.nz website as the key destination website for locals, visitors and prospective businesses and residents. It also includes specific support for the vision of Nelson as a “Smart Little City” with forward-focused development of the City Centre vision as a vibrant mix of residents, lifestyle, boutique retailers and essential services

Investment Attraction

Investment Attraction

Building a dedicated workstream within NRDA focused on facilitating opportunities for unlocking public and private investment in the region, including leading and facilitating business case development around infrastructure and commercial opportunities, and facilitating investment discussions.

Destination Profiling

Destination Profiling

NRDA will continue to showcase our regional offering to encourage visitation and consumption of Nelson Tasman experiences and products, as well as to attract business, investment and talent using innovative and activation-led techniques that help put the spotlight on our region. This includes targeted campaigns, on-going content creation and
storytelling, earning the region coverage through targeted media pitches and increasing our online engagement by growing our social media presence and (consumer) database.

Strategic Events

Strategic Events

Stimulating visitation and economic value to the region through delivery of Events attraction, management of the Regional Events Fund (REF), and management of the Nelson City Economic and Community Events Funds. Aligned with the NRDA Business Events Programme, activity includes delivering programmes to build capacity and capability into our local events sector, coordinating a calendar of events across the region, attracting new events to the region, and leveraging existing events to support increased visitation and economic benefit. Events contribute significantly to community wellbeing and community pride.

Destination Management Plan

Destination Management Plan

This destination management plan has been prepared to improve the long-term well-being of our region and its residents by placing our environment and our community at the heart of visitor sector planning. Our aspirations for the sector extend beyond creating mutual benefits for both locals and visitors to rebuilding the sector as a resilient, sustainable and vital part of the Nelson Tasman community. Targeting visitors who balance their desire to explore more with the need to care more for the places they visit is our way of ensuring the region will be well looked after for generations to come.

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Food & Beverage Tourism Strategy

Food & Beverage Tourism Strategy

The Nelson Tasman Food & Beverage (F&B) Tourism Strategy has been developed through a process of consultation, workshopping, and regional discussions. Over 380 representatives from Nelson Tasman’s F&B business and local community were consulted resulting in this document. This document is a guide to enhance the profile of the region as a food and beverage destination, to grow our economy through visitor interaction, and align a series of social, cultural, infrastructural, and environmental considerations.

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Arts Tourism Strategy

Arts Tourism Strategy

The Nelson Tasman arts strategy has been developed to create more opportunities for visitors and locals to enjoy the region’s performing and visual arts. The strategy aims to enhance the unique Nelson Tasman identity and raise the profile of the region for visitors.

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