Nelson Tasman has always been highly sought after. Desired by iwi for its natural resources, European explorers spotted its potential too and, over time, they were followed by the artisans, creatives and entrepreneurs who embody the spirit of Nelson Tasman today.

All were, and continue to be, attracted to it as a unique environment to experience life beyond the ordinary.

A place to live, with a palpable energy, vibrant culture and arts scene amongst stunning landscapes, beaches, lakes and mountains. Where affordable living meets city working and there is the time for life balance to become a reality. A place where it’s easy to connect, and where connection breeds creativity and innovation. Where artisan businesses with commercial smarts thrive and find their place on the world stage.

A place to visit where all the best bits of New Zealand are distilled into a single destination. Where Abel Tasman is just one of three national parks, and where a world-class cider experience, consistently high sunshine hours and the clearest lake in the world are just the beginning.

Whether you’re starting a new life, a new career or business, or planning the trip of a lifetime, there’s no place like Nelson Tasman, where our ordinary is extraordinary to everyone else.

When we were considering what sets Nelson Tasman apart from other places in New Zealand, we realised that there were five key strands or pillars that, when combined, created a powerful and compelling story about the region. You can find out more about each identity pillar below, and assist in sharing our extraordinary story with our community, our country and the world.