‘We’ve Got You’ Campaign launches to stimulate local spending
Posted on Wednesday 15 September 2021
Last year, we launched the community-oriented, crowd-sourced ‘We’ve Got This’ campaign to boost pride in the region and help speed up the economic recovery post-Covid. Following the latest lockdown, the NRDA is launching another community-led campaign called ‘We’ve Got You’ that aims to give local businesses a boost by stimulating local spending.
“We are a region full of small businesses, run by locals. A lot of them are doing it tough at the moment, but we know from the success of last year’s campaign that your support can help ease their pain - both financially and mentally,” says Hannah Norton, spokesperson for NRDA.
The launch video features Nelson Mayor Rachel Reese, Tasman Mayor Tim King, Family Jewels record store owner Grant Smithies, media personality Breffni O’Rourke and many others expressing their support for the local business community to help get them through these tough times.
Due to the uncertainty of ongoing COVID restrictions, major shipping delays, labour shortages and cost increases it has been an incredibly challenging year for many business owners in the region.
“While the restrictions have been disruptive for everyone, some sectors are hurting more than others, with hospitality, retail, tourism and accommodation hit particularly hard by the latest lockdown,” says Norton. “We wanted to show all of our local businesses that are battling through these challenges that we value them and their contribution to the community by saying ‘We’ve got you!’”
Locals are being asked to share the launch video on social media and tag in some of their favourite local businesses. But they’re also being asked to take action and to make local joints their focal points. Whether it’s stopping off for drinks and dinner at your favourite local restaurant or bar, booking in for an extra haircut, doing your Christmas shopping early at some of our amazing local stores, buying local food products and artworks, or roaming the region and supporting our tourism operators, accommodation providers and small towns, it all helps.
“Where you spend your money matters. When you support a local business, that business is able to support another local business, which means we can sustain our communities,” says Nelson Tasman Chamber of Commerce Chief Executive Ali Boswijk. “It might not seem like you can do much to help, but by showing local businesses that you’ve got their back, you’re helping to get that regional money-go-round spinning again.”
For more information, please visit the website www.wevegotyou.nz
For media enquiries, please contact Hannah Norton, NRDA – firstname.lastname@example.org