$1M Government funding announced to support Nelson Tasman Tourism and Destination Management:  Support Recovery and Reset

$1M Government funding announced to support Nelson Tasman Tourism and Destination Management: Support Recovery and Reset

Written by Michelle Samson

Posted on Tuesday 17 August 2021

The Nelson Regional Development Agency has welcomed today’s announcement by the Minister of Tourism, the Hon. Stuart Nash, confirming $1M funding to NRDA to support tourism in Nelson Tasman through delivery of the region’s Destination Management Plan for 2021/2022. 

This funding to NRDA will enable it to deliver its program of works for destination management, as set out in its Statement of Intent. The recently completed five-year Destination Management Plan has a strong focus on placing local communities and the environment at the heart of our visitor sector and builds on the vision of the Te Tauihu Intergenerational Strategy: “Tūpuna Pono: to be good ancestors.”

By asking our visitors as well as our residents to be good ancestors we will ensure our region is looked after for generations to come.  It includes priority projects across three categories which the region is already famous for: Great Walks; Great Rides; Great Experiences.

Today’s announcement will enable year one delivery against the Destination Management Plan, which includes the development of special interest strategies for food & beverage, arts & creative, business cases for new visitor activity; and continued work to build on the momentum achieved in areas such as zero carbon travel, business events, domestic media, and marketing.  

NRDA’s new CEO, Fiona Wilson, said “we are extremely grateful for this significant investment into the region.  It demonstrates Government confidence in our new Destination Management Plan, which represents a new era for strategic support for the visitor sector in Nelson Tasman, placing community and environment at the heart of visitor sector planning.  The level of funding we could apply for through this grant was determined by funding support from our local government and is a great example of local funding leveraging regional investment”.

NRDA's new Destination Management plan is available here

 

 

 

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