Events should align with the Regional Identity Framework and, where aiming to deliver economic value, should have relevance for our identified target markets (see Appendix 1 in the Nelson City Events Strategy). Events should also align with relevant Nelson City Council policies such as those relating to Waste Minimisation and Sugar Sweetened Beverages.
Delivery against strategy objectives
Delivery of the strategy’s objectives needs to be clearly demonstrated in economic and/or community well-being terms.
To be eligible for Economic Event Funding it is preferable if the event will increase the number of visitors attracted to Nelson during the ‘off season' (1 March – 30 November). The aim of this is to stimulate repeat visitation over the shoulder seasons and to create awareness to support companies in the attraction of key talent to the region.
Community events can receive Community Event Funding during any period but preference will be given to those that add vitality and interest to the city during the 'off season'.
Capacity to deliver outcomes
An application to the Nelson City Events Fund will need to demonstrate evidence of relevant skills, capability to deliver, including financial viability and detail of other sources of secured funding. Applications will also need to include a multi-year strategy set against key performance indicators for each stage of the event development, demonstrate a pathway to sustainability, and an exit point at which events funding support may no longer be required. Economic events will be expected to provide a return on investment of 10:1.
Context for support
There is a limited pool of public funding to support events and the Events Development Committee must be mindful of the impact of funding decisions on other potentially significant event applications and the need to retain sufficient flexibility to respond to emerging events. Therefore, it may not always be possible to support event applications even if they are a good fit with the criteria.