Visitor Sector Promotion Programme

Join a strong, collaborative network of businesses

We aim to create a strong community of businesses that provide space for collaboration and business opportunities, with a range of local forums and workshops.
Put your business in front of the right customers with a year-round online presence and relevant media profiling opportunities as they arise.
Provide input into plans for Nelson Tasman’s visitor sector strategies and align your own activity with regional activity when/where it works for you.
Through our extensive network of domestic and international contacts selling and visiting the region, we can help put you in front of the right people.
Promote your business on the world stage, with a presence at international trade shows, business partners are placed at the forefront of our business interactions, prioritising your business whenever possible. NB: this is for international & gold marketing partners.

What level of involvement is right for me?

There are three tiers available for businesses to partner with NRDA:

Visitor Marketing & Business Support
Gold Marketing Partner
Niche Marketing Groups

Visitor Marketing & Business Support

Feature your business in two key areas of the region’s official website:

Your relevant category under activities, accommodation or transport e.g. walks & hikes or boutique & lodge accommodation, and
Promote an ongoing feature in our popular deals and offers section (this is optional).

Both of these features provide links to relevant pages on partner websites. Partners will also be able to participate in campaign activity plus receive updates and insights as well as utilise regional brand & campaign assets.

Gold Marketing Partner

This level is designed for companies wanting a strong domestic and international marketing presence with the added benefit of being able to belong to as many niche marketing groups as are appropriate to your business.

Niche Marketing Groups

There are six market-specific focus areas within the region’s Destination Management Plan that we intend building an even greater competitive advantage in. We will generate greater presence and return on investment by combining regional marketing efforts with groups of businesses focused on these same niche markets: Great Rides, Business events, Outdoor Adventure, Light Footprint, International and Makers, Creators & Curators.

Businesses participating in these groups will have input into planning the activities to develop each niche market (relevant to them) and benefit from the collaboration and implementation of marketing activity. Visitor sector businesses can belong to one or more groups that will have dedicated plans, niche marketing activities and quarterly progress meetings.

Likely focus areas for each group:

Business Events: Targeting Professional Conference Organisers (PCOs) and event organisers directly and via key events such as MEETINGS. Building Nelson Tasman’s presence in business events media channels e.g. Meeting Newz. Creating compelling conference/event bids by profiling partner businesses and showcasing the region.
Great Rides: Building awareness of the region’s two ‘loop’ rides via a new media programme including content creation and hosting travel media. Promoting new itineraries that show how easy it is for visitors to stay in the region without using a car.
Light Footprint: Continuing to promote the zero carbon itineraries that have attracted media attention across NZ and Australia. Broadening this category to highlight those businesses who are carbon conscious. Seeking new direct marketing channels to eco-conscious travellers.
Outdoor Adventure: Focusing on creating new digital activations including social media marketing and cross-selling activity to generate domestic visitation to the region in peak and shoulder seasons.
Makers, Creators & Curators: Promoting artisan producers and galleries, cellar doors and retailers that showcase local flavours, creativity, and design.
International: The focus on international visitors is more important than ever. There is a need to produce updated trade marketing and education material to support overseas travel sellers who need to know the current situation regarding commissionable experiences and operating hours of activities including food & beverage establishments. We will balance region-wide marketing and media activity with partners' own sales and marketing to ensure the region and its internationally focused operators get the best return on the collective investment.

These focus areas will be reviewed each year and others added as resources allow.