Through the Visitor Sector Promotion Programme, you can join a strong, collaborative network of businesses and promote your business around the world.
Through the Visitor Sector Promotion Programme, you can join a strong, collaborative network of businesses and promote your business around the world.
There are three tiers available for businesses to partner with NRDA:
Feature your business in two key areas of the region’s official website:
Both of these features provide links to relevant pages on partner websites. Partners will also be able to participate in campaign activity plus receive updates and insights as well as utilise regional brand & campaign assets.
This level is designed for companies wanting a strong domestic and international marketing presence with the added benefit of being able to belong to as many niche marketing groups as are appropriate to your business.
There are six market-specific focus areas within the region’s Destination Management Plan that we intend building an even greater competitive advantage in. We will generate greater presence and return on investment by combining regional marketing efforts with groups of businesses focused on these same niche markets: Great Rides, Business events, Outdoor Adventure, Light Footprint, International and Makers, Creators & Curators.
Businesses participating in these groups will have input into planning the activities to develop each niche market (relevant to them) and benefit from the collaboration and implementation of marketing activity. Visitor sector businesses can belong to one or more groups that will have dedicated plans, niche marketing activities and quarterly progress meetings.
Business Events: Targeting Professional Conference Organisers (PCOs) and event organisers directly and via key events such as MEETINGS. Building Nelson Tasman’s presence in business events media channels e.g. Meeting Newz. Creating compelling conference/event bids by profiling partner businesses and showcasing the region.
Great Rides: Building awareness of the region’s two ‘loop’ rides via a new media programme including content creation and hosting travel media. Promoting new itineraries that show how easy it is for visitors to stay in the region without using a car.
Light Footprint: Continuing to promote the zero carbon itineraries that have attracted media attention across NZ and Australia. Broadening this category to highlight those businesses who are carbon conscious. Seeking new direct marketing channels to eco-conscious travellers.
Outdoor Adventure: Focusing on creating new digital activations including social media marketing and cross-selling activity to generate domestic visitation to the region in peak and shoulder seasons.
Makers, Creators & Curators: Promoting artisan producers and galleries, cellar doors and retailers that showcase local flavours, creativity, and design.
International: The focus on international visitors is more important than ever. There is a need to produce updated trade marketing and education material to support overseas travel sellers who need to know the current situation regarding commissionable experiences and operating hours of activities including food & beverage establishments. We will balance region-wide marketing and media activity with partners' own sales and marketing to ensure the region and its internationally focused operators get the best return on the collective investment.
These focus areas will be reviewed each year and others added as resources allow.
To participate in this year's Visitor Promotion Programme, please sign up here.
Sign UpBusiness partnerships support the NRDA to coordinate region-wide marketing activity, maintain a leading online presence and provide business and event support.
For 1 November 2022 to 30 June 2023 (8 months).
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Visitor Marketing & Business Support |
Niche Marketing Group (per group) |
Gold Marketing Partner |
$600 $500+GST |
$4.800 $3.200+GST |
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Regional Marketing Presence |
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Featured website listing (in relevant category) |
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Ongoing feature in the deals & offers section |
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Opportunity to participate in campaigns and sponsorships (may include an additional cost) |
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Opportunity to advertise on visitor guide / regional map (will incur additional cost) |
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Access to regional identity toolkit and campaign assets |
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Networking and Business Support |
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Ongoing updates via NRDA’s closed group on Facebook |
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Invitations to quarterly networking events |
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Quarterly marketing insights & activity update newsletter |
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Access to training workshops e.g. digital marketing, product development, pricing for travel trade and sustainability |
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Niche marketing presence and consumer activity |
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Input into activity planning for selected niche e.g. website features, social media campaigns, famil hosting where appropriate |
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Promotion via local and domestic marketing databases |
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Presence in marketing activity of your preferred niche group(s) including potential special interest market segments |
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Invitations to relevant forums and consumer events/shows (may incur additional cost to attend) |
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Opportunity to host media, trade, influencer or VIP famils (where appropriate & possible) |
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International Trade Activity (International Marketing Group only) |
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Features in trade marketing material e.g. trade directory and trade training resources |
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Access to international activities & representation at trade marketing events including TRENZ, KiwiLinks and RTNZ events (additional cost to attend) |
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Inclusion in trade EDMs / updates |
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Activity/trade show follow-up reports including business contacts and leads |
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Preferential access to international travel trade & media famils |
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[1] Per niche marketing group: Business Events, Light Footprint, Outdoor Adventure, Cycle Trails, Makers, Creators & Curators, International. |