Through the Destination Partner Programme, you can join a strong, collaborative network of businesses and promote your business worldwide.

  • We aim to create a strong community of businesses that provides space for collaboration and business opportunities through various local forums and workshops.
  • Put your business in front of the right customers with a year-round online presence and relevant media profiling opportunities as they arise.
  • Provide input into plans for Nelson Tasman’s visitor sector strategies and align your activity with regional activity when/where it works.
  • Through our extensive network of domestic and international contacts selling and visiting the region, we can help put you in front of the right people.
  • Promote your business on the world stage with a presence at international trade shows. Business partners are placed at the forefront of our business interactions, prioritising your business whenever possible. 


Sign up to our new Destination Partner Programme – a fresh take on the Visitor Sector Promotions Programme.


Destination Partner Programme
Terms & Conditions 2024/25


A.By partnering with the Nelson Regional Development Agency (NRDA) your business can access a range of benefits through NRDA’s channels, activities, and staff. These will help increase your businesses’ exposure and reach, access insight, knowledge, and support.

B.NRDA supports partners seeking business access to the visitor, meetings, conference, food & beverage, and incentives markets with a range of activities designed to promote and attract visitation and conference groups to the Nelson Tasman region.

C.NRDA will only approve a partnership with partners based in the Nelson Tasman region undertaking business activities directly involved in the visitor, conference, food & beverage, and incentive industries. NRDA offers a destination partner programme (DPP) which offers a range of partnership opportunities, each with unique benefits and levels of participation. 

D.The objectives of the DPP are:

  • to provide a simplified and more integrated public private marketing partnership model to drive strategy execution and create more leverage from the public investment;
  • to focus on spreading the base of DPP partners and to better reflect alignment with those who benefit from visitor spend;
  • to provide a destination management approach to the marketing of the region meaning a strategic focus on the quality of the overall visitor experience and a targeting of the marketing to focus on the type and timing of attracting visitors to the region;  
  • to provide a programme that provides flexibility to meet the various needs of the DPP partner’s business;
  • to provide a partnership model approach that generally aligns to the level of benefit received and scale of the DPP participant’s business;
  • to provide clarity of expectations around the benefits DPP partners will receive relative to other partners and non-partners; and
  • to raise investment to drive effective strategy execution.

E.By completing the DPP application, you (being the ‘Partner’ or the ‘Operator’) agree to be bound by the following terms and conditions.


Terms and conditions of the DPP

1.Definitions and interpretation 

1.1.In this Agreement:

‘Agreement’ means this agreement (including the Prospectus) and any schedule(s), and any amendment to it.

“Business Day” means a day on which trading banks are open for business in Nelson, New Zealand. 

‘confidential information’means any information relating to this agreement or the business affairs or financial arrangements of either party.

“DPP” means the destination partner programme described in this Agreement. 

“Fee” means the cost of the relevant DPP membership tier selected by the Partner, as set out on page 8 of the Prospectus or as advised by NRDA from time to time. 

‘intellectual property’ means all information, data, inventions, patents, know-how, copyright, designs, or the knowledge arising from or developed in the course of undertaking the marketing and promotion of the Nelson/Tasman region under this Agreement.

‘NRDA’ means Nelson Regional Development Agency.

‘Partner’ or ‘Operator’ means you, being the entity who completes the application. 

‘Prospectus’ means the Destination Partner Programme 2024/25 prospectus prepared by NRDA, attaching to, and forming part of, this Agreement. 

‘Schedule’ means any schedule to this agreement and any agreed amendments to it.

1.2.By electronically signing this Agreement the Partner agrees it creates a legally binding obligation on both the Partner and NRDA to meet the terms of the Agreement.
1.3.References to monetary amounts are references to New Zealand currency and are GST exclusive.
1.4.Any references in this Agreement to a Business Day shall be deemed to be a reference to a day on which trading banks are open for business in Nelson.
1.5.The parties agree the Prospectus contains further detail as to what the DPP entails and forms part of this Agreement. In the event of any inconsistency between these terms and conditions and the Prospectus, these terms and conditions shall prevail. 

2.Term and Termination

2.1.The term of the DPP runs from 1 July 2024 until 30 June 2025 (unless the Partner’s participation in the DPP is terminated earlier in accordance with these terms and conditions). 

2.2.In the event that a Partner is found to be in breach of any New Zealand laws or regulations, this Agreement or fails in the sole opinion of NRDA to supply its services to an acceptable standard, NRDA reserves the right to terminate this Agreement by written notice with immediate effect.

2.3.Should NRDA have reasonable cause to believe a Partner has breached any of its obligations under this Agreement NRDA has the right to suspend the Partner’s partnership with DPP and conduct an investigation as to whether the Partner has breached the standards required of it by this Agreement. In determining whether a Partner has met the required standards NRDA may (but without limitation) have regards to any actions by the Partner that interfere with NRDA’s rights and obligations under this Agreement, any abuse of NRDA’s employees or any failure to act in good faith or reasonably in any conflict resolution process. 

2.4.If NRDA after conducting such investigation determines that the Partner has been in breach of any required standards NRDA will have the right to terminate this Agreement by written notice with immediate effect. 

2.5.Notwithstanding and without prejudice to any other rights of NRDA elsewhere in this Agreement, in the event of the Partner going into liquidation or receivership and failing to remedy such breach within 14 days of written notice of the breach being given by NRDA to the Partner, NRDA will have the right to terminate this Agreement by written notice with immediate effect.


3.1.The Partner agrees to pay the Fee. 

3.2.The Fee is payable within 1 month of the date on which the Partner is accepted as a partner of the DPP unless agreed otherwise with NRDA. If the Partner fails to pay the Fee on the due date NRDA reserves the right to terminate the Partner’s partnership with the DPP (including all benefits). 

3.3.Any website listing associated with the Partner will not be promoted at the relevant membership level if payment is not received by the due date, until payment of the Fee has been received in full by NRDA.

3.4.Any application to participate in the DPP that is received from a Partner after 31 July 2024 will be assessed by NRDA on a case-by-case basis. It will be up to the discretion of NRDA to sign up partners after this date.

3.5.The Fee is non-refundable. 

3.6.If the Partner sells its business then its partnership with DPP may be transferred to the new owner (subject to NRDA’s written approval). 

3.7.The Partner agrees to pay all costs associated with any debt collection in relation to any non-payment of any amounts owning by the Partner under this Agreement. 

4.Partner Obligations 

4.1.Partners will be required to complete a CRM onboarding process in order to feature on the website. This will allow Partners to receive leads for visitors and business events. Maintaining this presence will be the responsibility of the Partner. NRDA reserves the right to edit or remove a particular website listing if the information is incorrect, misleading, inappropriate or if there is a dispute or customer complaints about the listed product or service. 

4.2.Partners are required to demonstrate professional affiliations and accreditations in their field of business and expertise including but not limited to health & safety, sustainability and Manaakitanga commitments.

4.3.Partners are required to demonstrate that the service offered by them is offered or conducted to the highest destination management standards and ensure that the destination’s reputation is held in the highest possible regard, including but not limited to:

4.3.1.demonstrating the behaviours expected in contributing to and enabling a positive and collaborative DPP culture;

4.3.2.creating and maintaining positive relationships with NRDA staff and other programme and delivery partners;

4.3.3.being GST registered in New Zealand at all times;

4.3.4.being of good character and repute;

4.3.5.having a substantial level of Nelson Tasman ownership, governance or full-time employees; and

4.3.6.wherever possible have secured and maintained a recognised third-party endorsement of the quality of the product. i.e. Qualmark, appropriate Accommodation, Hospitality or Attraction standards. The parties agree that for any membership tier that includes international channels Qualmark certification is required. 

4.4.The Partner (and any agents or contractors acting for the Partner) must be fully compliant with all applicable licenses, permits, approvals and New Zealand laws and regulations in relation to operation of its business. 

4.5.Partners may supply a professional image gallery to NRDA which may be used by NRDA as part of the DPP. Partners must ensure that they have unencumbered ownership or usage rights to any such images.

4.6.Partners are required to notify NRDA of any changes in product, price, service, ownership, bank account or contact details (including email addresses) so that Partner listings can be maintained. 

4.7.If using the NRDA nelsontasman logo the Partner will adhere to NRDA’s brand guidelines at all times. 

5.NRDA Rights and Obligations 

5.1.NRDA will review all applications for partnership with the DPP in full. NRDA reserves the right to decline any applications at its sole discretion including (but not limited to) when it has quality concerns as to the competence of the operator to satisfactorily deliver services to the visitor, conference and incentive section, past problems relating to payments or disputes, or the scope of services that NRDA wishes to promote. 

5.2.NRDA agrees to be responsible for co-operating with the Partner to such extent as may be reasonably required to enable the spirit and intent of this Agreement to be given maximum effect for the benefit of the Partner, including but not limited to: 

5.2.1.the execution of marketing programmes;  

5.2.2.ensuring the allocation of funds raised from this Agreement are directed to the appropriate business areas; 

5.2.3.using its reasonable endeavours to ensure that the benefits are provided to the Partner; and

5.2.4.using its reasonable endeavours to maintain the highest destination management standards possible to ensure that the destination and the Partner are represented in the best possible manner and the destination’s reputation is held in the highest possible regard.  

5.3.NRDA shall be proactive in management of the DPP and provide regular communication on progress in relation to its execution.

5.4.NRDA is authorised by the Partner to promote the Partner’s business via database marketing including proactively providing the Partner’s contact details to third parties (for example, Tourism New Zealand, travel wholesalers, etc.).

5.5.NRDA has the right to send the Partner regular electronic communications on advertising opportunities and promotional marketing activity and NRDA’s newsletter. The Partner has the ability to unsubscribe from these communications at any time by emailing 

6.Mutual Obligations 

6.1.The parties agree to co-operate with one other, to such extent as may be reasonably required to enable the spirit and intent of this Agreement to be given maximum effect for the benefit of the parties and other members of the DPP.

7.Complaint Policy

7.1.NRDA may investigate any material complaint made by any third party about a service provided by a Partner. The Partner agrees to co-operate in any investigation of any complaint relating to it. 

7.2.If Partner fails to respond or refuses to acknowledge any responsibility for a justified complaint, NRDA reserves the right to remove all advertising and to terminate this Agreement by written notice with immediate effect. No refund of the Fee will be given.

7.3.If NRDA finds the complaint to be justified NRDA may terminate this Agreement in accordance with clause 2.

8.Dispute Resolution 

8.1.If any dispute arises between the parties the following procedure shall apply:

8.1.1.either party may give written details of the matter in dispute to the other party;

8.1.2.the parties shall endeavor to resolve the dispute by good faith discussions and negotiations;

8.1.3.if the dispute has not been resolved within 10 Business Days of written notice having been given by either party to the other the dispute shall be referred to mediation. The mediator shall be as agreed, but failing agreement within a further 3 Business Days either party may request the President of the Arbitrators’ and Mediators’ Institute of New Zealand Incorporated or his or her nominee to make the appointment. Any such appointment shall be binding on the parties. Further, the determination of the mediator as to the procedure to be followed in the course of the mediation shall be binding on the parties; and 

8.1.4.If the dispute has not been resolved by mediation within a further 10 Business Days of the appointment of the mediator either party may require that the dispute be determined by the arbitration of a single arbitrator under the Arbitration Act 1996. The single arbitrator shall be as agreed by the parties and failing agreement within a further 3 Business Days either party may request the President of the Arbitrators’ and Mediators’ Institute of New Zealand Incorporated or his or her nominee to make the appointment. Any such appointment, and the determination by the arbitrator of the matter in dispute, shall be final and binding on the parties.


9.1.The parties agree they will keep confidential, and will not use, or permit to be used, any confidential information, except to the extent that:

9.1.1.the confidential information lawfully enters the public domain, or

9.1.2.the party to whom the confidential information relates, consents in writing to its disclosure, or

9.1.3.disclosure is required by law, or

9.1.4.this Agreement permits.

9.2.The parties are responsible for ensuring that their respective agents or employees who receive, or may receive, confidential information are aware of, and are bound by, these confidentiality provisions as if they were a party to them.|

10.Intellectual Property 

10.1.Neither of the parties have rights in the intellectual property of the other.

10.2.All proprietary rights to the intellectual property arising from the agreement or developed by either party during the execution of this agreement, shall vest or remain with the party generating it, as its sole property.


11.1.NRDA reserves the right (at its discretion) to change, modify or amend this Agreement at any time. 

12.No Waiver

12.1.Any failure by either of the parties to enforce any of the provisions of this Agreement does not constitute a waiver of any rights to future enforcement.


13.1.If a clause or part of a clause can be read in a way that makes it illegal, unenforceable or invalid, but can also be read in a way that makes it legal, enforceable and valid, it must be read in the latter way.  If any clause or part of a clause is illegal, unenforceable or invalid, that clause or part is to be treated as removed from this Agreement, but the rest of this Agreement is not affected.

14.No partnership

14.1.Nothing in this Agreement makes the parties joint venturers, partners or agents of each other, now or in the future. Neither of the parties can bind the other in any way.

15.Binding obligation 

15.1.This Agreement shall bind each party and their respective successors, administrators and executors as the case may be.