This workshop is designed for professionals in marketing, communications, and customer-facing roles who want to achieve greater marketing impact.

In four hours, you’ll learn to create audience-focused content, improve visibility in AI-driven search and recommendations, and build momentum in your local market, while always focusing on maintaining quality, brand consistency, and responsible use of business data.

Attendees will learn how to:
- Optimise content and website for AI discovery
- Build a reusable “brand voice” pack.
- Develop a Custom GPT workflow that reflects a consistent tone of voice and writing structure
- Generate on-brand audience-focused marketing content variations (social, email and article drafts)
- Build a content calendar using AI tools, incorporating themes, hooks, repurposing ideas, and strategies for local visibility
- Explore how to map customer journeys and tailor messaging to each stage (Segmentation)
- Gain hands-on experience with AI-powered metrics dashboards that turn data into decisions
- Draft a basic chatbot knowledge base and conversion flow
- Apply momentum-building hyper-local marketing actions

Learning Outcomes:
- Implement repeatable AI workflows (prompts, templates, and a content calendar) to reduce time spent drafting and planning for marketing and communications tasks.
- Align messaging to objectives, customer stages and channel fit using practical strategy frameworks
- Use AI to produce content variants tailored to different customer segments and personalisation ideas without compromising brand consistency
- Track and interpret marketing metrics to turn performance into decisions and next actions.