blurry placeholderPort Nelson Haulashore Boat   Nelson Regional Development Agency   by Tim Cuff

Our economic strengths

Boulder Bank, Nelson

Industries full of opportunities

From Nelson Tasman's largest industries to our growing sectors of high competitive advantage, there is a plethora of opportunities to do business here.

Diverse industries, united by opportunity

Our traditional primary industries provide 10% of jobs in our region, with goods-producing industries making up 21%. Services have the largest share at 41%, followed by high-value services at 28%.

Across these broad categories, five standout sectors give our region a competitive edge and strong potential for growth: the blue economy, research, science and technology, the visitor economy, forestry and wood processing, and food, beverage and wellness products.

Nelson Tasman's economy at a glance

Unless otherwise stated, all figures are from the Nelson-Tasman Regional Economic Briefing and Infometrics reports.

114,200

Population

$7.6bn

Size of economy

14,703

Number of businesses

96.5%

Proportion of small businesses

(<20 employees)

$71,004

Mean earnings

(vs NZ $81,958)

$127,049

GDP per filled job

$1.7bn

Productivity gap

Our aim is to double productivity within

2 generations

Sector success stories

Follow the journey of some of our Nelson Tasman businesses as they transform performance and generate success in key sectors.

blurry placeholderSnapCore

SnapCore

Science, Tech & Research

blurry placeholderChia Sisters

Chia Sisters

Horticulture, Food & Wellness

Latest news from Nelson Tasman

blurry placeholderBlue House opening demonstrates a promising and powerful future for Nelson Tasman’s blue economy, as a hub for innovation and growth.

Blue House opening demonstrates a promising and powerful future for Nelson Tasman’s blue economy, as a hub for innovation and growth.

Thursday 26 March, 2026

Nelson Tasman’s position at the forefront of New Zealand’s blue economy is reinforced this week with the official opening of The Blue House; an innovation hub designed to accelerate sustainable ocean innovation, investment, and collaboration.

blurry placeholderNew waka installation launched at Nelson Airport

New waka installation launched at Nelson Airport

Thursday 19 March, 2026

Nelson Airport and the eight iwi of Te Tauihu marked a significant milestone this morning with a dawn blessing for a major new cultural design installation, a 22-metre-long airborne waka, within the region’s main gateway.

blurry placeholderNelson Vets wins Supreme Award at 36th Annual Nelson Pine Industries Chamber of Commerce Business Awards

Nelson Vets wins Supreme Award at 36th Annual Nelson Pine Industries Chamber of Commerce Business Awards

Friday 27 February, 2026

The 36th Annual Nelson Pine Industries Chamber of Commerce Business Awards culminated in a sold-out celebration of regional excellence, with Nelson Vets taking out the CNX Medium Business Award and Nelson Pine Supreme Award.