
From Nelson Tasman's largest industries to our growing sectors of high competitive advantage, there is a plethora of opportunities to do business here.
Our traditional primary industries provide 11% of jobs in our region, with goods-producing industries making up 22%. Services have the largest share at 41%, followed by high-value services at 26%.
Across these broad categories, five standout sectors give our region a competitive edge and strong potential for growth: the blue economy, research, science and technology, the visitor economy, forestry and wood processing, and food, beverage and wellness products.
Follow the journey of some of our Nelson Tasman businesses as they transform performance and generate success in key sectors.

Science, Tech & Research

Horticulture, Food & Wellness

Blue Economy

Friday 31 October, 2025
As the new Nelson City Council was sworn in on Thursday afternoon, returning mayor Nick Smith put the economic recovery of the city in his sights.

Friday 19 September, 2025
Nelson Airport has joined forces with Sounds Air and the Nelson Regional Development Agency (NRDA) to promote Nelson-Tasman and boost visitor numbers coming into Spring.

Friday 12 September, 2025
Those behind Tasman's Great Taste Trail want people to know the cycle trail and the businesses surrounding it are ready for visitors, despite parts of the trail being damaged in mid-winter floods.