blurry placeholderPort Nelson Haulashore Boat   Nelson Regional Development Agency   by Tim Cuff

Our economic strengths

Boulder Bank, Nelson

Industries full of opportunities

From Nelson Tasman's largest industries to our growing sectors of high competitive advantage, there is a plethora of opportunities to do business here.

Diverse industries, united by opportunity

Our traditional primary industries provide 10% of jobs in our region, with goods-producing industries making up 21%. Services have the largest share at 41%, followed by high-value services at 28%.

Across these broad categories, five standout sectors give our region a competitive edge and strong potential for growth: the blue economy, research, science and technology, the visitor economy, forestry and wood processing, and food, beverage and wellness products.

Nelson Tasman's economy at a glance

Unless otherwise stated, all figures are from the Nelson-Tasman Regional Economic Briefing and Infometrics reports.

114,200

Population

$7.6bn

Size of economy

14,703

Number of businesses

96.5%

Proportion of small businesses

(<20 employees)

$71,004

Mean earnings

(vs NZ $81,958)

$127,049

GDP per filled job

$1.7bn

Productivity gap

Our aim is to double productivity within

2 generations

Sector success stories

Follow the journey of some of our Nelson Tasman businesses as they transform performance and generate success in key sectors.

blurry placeholderSnapCore

SnapCore

Science, Tech & Research

blurry placeholderChia Sisters

Chia Sisters

Horticulture, Food & Wellness

Latest news from Nelson Tasman

blurry placeholder Fuel crisis puts pressure on local businesses

Fuel crisis puts pressure on local businesses

Wednesday 22 April, 2026

Local manufacturers are weighing up whether they can pass increased costs to customers as the fuel crisis continues, while many businesses are reviewing operations on a day-to-day basis.

blurry placeholderPort Nelson’s marine haul-out facility opens, boosting regional economy

Port Nelson’s marine haul-out facility opens, boosting regional economy

Friday 17 April, 2026

Port Nelson’s marine haul-out and maintenance facility, operating as Calwell, officially opened this morning. Representatives of the Crown and Kānoa joined iwi, industry and community leaders to celebrate the event.

blurry placeholderNelson Tasman presents strategic opportunities with release of the 2026 Briefing for Ministers

Nelson Tasman presents strategic opportunities with release of the 2026 Briefing for Ministers

Thursday 09 April, 2026

Nelson Tasman’s long-term, collective advocacy has been reinforced with the release by Nelson Regional Development Agency of the 2026 Briefing for Ministers, Enabling Nelson Tasman’s Economic Recovery, marking the fifth year the region has presented its unified and evidence-based case to Central Government for priority investment as well as other forms of support.