Our Activity Focus

The Nelson Regional Development Agency exists to make a difference to the future prosperity of the Nelson Tasman region through positioning, connecting and promoting the region.

We do this by partnering with the public and private sectors in the attraction and retention of talent, visitors and investors who add value to the identity of the extraordinary Nelson Tasman region.

We are a council-controlled organisation owned by the Nelson City Council, who is also our core funding provider. Tasman District Council also contributes funding through an agreement of expectations and funding for economic development services with the Nelson City Council.

Governed by a highly-competent, private sector focused board, our activity as an organisation has a combined Nelson Tasman regional focus and is guided by the expectations and performance measures set out in our Statement of Intent which is revised annually.

The five pillars of the Nelson Tasman Regional Identity provide the strategic framework for everything we do, with our three main areas of activity being Position, Connect and Promote.

Positioning the Nelson Tasman region as a place where talent and investment wants to be.

Nelson Tasman Identity Story

Nelson Tasman Identity Story

The Nelson Tasman Identity Story is one of the key ways in which we intend to be proactive in raising the profile of Nelson Tasman as an extraordinary place to live, visit and invest. The identity is an authentic representation of who we are and what we want to continue to be as a region, and we have developed a range of tools for people to engage, share and spread the story of Nelson Tasman's identity more readily and easily amongst others.

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Talent Attraction & Retention

Talent Attraction & Retention

This area of activity is focused on the ultimate outcome of raising the profile of the region as a place to live and work whilst also contributing to the attraction of increased investment in the region. The talent attraction programme is focused on addressing one of the consistent messages from the business community around their major barriers to growth. The identity provides the baseline proposition and this programme creates the destination pitch to wrap around the businesses or organisation’s needs.

Te Tauihu Intergenerational Strategy

Te Tauihu Intergenerational Strategy

We are a partner in the development of the Te Tauihu Intergenerational Strategy. The aim of this strategy is to get an aligned understanding and clarity of the focus of the regional economic development aspirations and priorities between iwi, the Councils, Government, and the private sector. This understanding is centred around the sustainable economic development priorities that will make a difference for the whole of the Top of the South region in the future, with a clearly defined action plan and collective commitment to implementation.

Connecting our clever people and companies with opportunities to grow and innovate.

Regional Business Partner Programme

Regional Business Partner Programme

The Regional Business Partner Programme is a key component of the Nelson Tasman business development and innovation ecosystem. The primary aim is to build the capability and capacity of the region’s business community to assist them to start-up, grow and innovate through a central Government partnership around the delivery of support programmes in the areas of business development services, R&D, and mentoring.

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Regional Economic Insights Programme

Regional Economic Insights Programme

The Regional Economic Insights Programme has the primary aim of collating and communicating a set of business intelligence and insights to improve understanding and support quality decision making, both within the Nelson Regional Development Agency, and for the wider business community. From tourism statistics to industry performance and convention surveys, these insights are invaluable to understanding our regions economic position.

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Innovation Programme Support

Innovation Programme Support

The Innovation Support Programme has the primary aim of raising the awareness of and facilitating a more coordinated and integrated approach to the delivery of the services contained within the innovation ecosystem. The two primary focus areas are the establishment of the Mahitahi Colab, and raising the awareness and profile of innovation through supporting innovation networks and events such as the Young Enterprise Programme, Hack Nelson and the Nelson Tasman Innovation Neighbourhood.

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Mahitahi Colab

Mahitahi Colab

The physical co-location regional innovation and collaboration hub at NMIT is where existing businesses and start-ups can connect with local and national Business Development & Innovation (BDI) organisations and NMIT students. The Mahitahi Colab is a partnership between the Nelson Tasman Chamber of Commerce, Nelson Marlborough Institute of Technology and Nelson Regional Development Agency and is designed to place local businesses and the tertiary sector at the heart of the Nelson Tasman innovation and business community.

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Nelson Tasman Innovation Neighbourhood

Nelson Tasman Innovation Neighbourhood

The Innovation Neighbourhood Community (INC) concept has grown out of the initial launch and activation of the Wynard Innovation Neighbourhood in Auckland, which is now being introduced in regions such as Hamilton, Taranaki and Nelson. Supported and coordinated by Datacom, the INC comprises of a collective of non-competing, for-profit companies working to help one another to pursue growth and strengthen their capabilities through a culture of innovation and sharing.

Promoting the destination as a place of choice for higher-value visitors who visit from March to November.

International Marketing Programme

International Marketing Programme

The International Marketing Programme has the primary aim of stimulating the value of international visitation to the Nelson Tasman region over the shoulder seasons and is very closely aligned with Tourism NZ, Nelson Airport, Port Nelson, and our other key partners. The international trade and media programmes are focused on the in-market influencers of international travel as opposed to an end-user consumer approach.

Domestic Consumer Marketing Programme

Domestic Consumer Marketing Programme

The Domestic Consumer Marketing Programme has the primary aim of stimulating repeat visitation to the region throughout the shoulder seasons and inspiring others to share their extraordinary visitor stories and experiences. Focusing on the high value domestic markets, the programme involves delivering targeted campaign activity throughout Autumn and Spring, ensuring strong integration with the Major Events calendar, and the Regional Identity Framework.

Major Events Programme

Major Events Programme

The Major Events Programme is driven by the Nelson City Council Events Strategy which has the vision of bringing events to the region that ‘strengthen the region and its identity, stimulate a prosperous, vibrant and engaged community and deliver value at the right time’. The Major Events Programme supports both events that foster community wellbeing and events that grow Nelson’s economy, with the ultimate aim of amplifying the extraordinary city experience that Nelson is.

Event Sales & Marketing Programme

Event Sales & Marketing Programme

The Business Events Sales and Marketing team are the first point of contact when planning an event in the Nelson region. This sales and marketing programme leads the SPICE (Sporting, Professional, Incentive, Conferences and Events) strategy and has the primary aim of growing the awareness of the Nelson Tasman region’s business events value proposition, generating leads and converting enquiries.

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