Pic's Peanut Butter

Pic's Peanut Butter

Sometimes doing clever business is all about an idea and the courage to invest and back yourself. 

Just ask Pic Picot, founder of Pic’s Peanut Butter, whose business has grown from a home garage start-up to New Zealand’s best-selling peanut butter in just 10 years. Pic’s Peanut Butter began the same way a lot of successful businesses do: because the thing that Pic himself wanted – peanut butter without added sugar – simply didn’t exist.

It all began in 2007 with a few sacks of peanuts, a bench top grinder, a converted concrete mixer to roast the nuts in, and the aim of making a modest living by selling a few jars of peanut butter at the Nelson Saturday Market.

Add a sprinkling of savvy marketing, a great team, a warm and personable brand, and you have a recipe for clever business. In 2007 Pic turned out 400 jars of peanut butter; today it’s 3.5 million, and a business that began with a few staff now employs more than 40 people in the Nelson Tasman region. Pic’s is now stocked in every supermarket in New Zealand, in more than 1500 supermarkets in Australia, 750 supermarkets in the UK, and is exported to countries all around the world.

The Pic’s Peanut Butter factory in Nelson Tasman has unique tours where peanut butter lovers young and old can see the product being made. If you’re visiting Nelson Tasman be sure to book a tour, and visit the Pic’s stall at the Nelson Saturday Market.

To find out more, click here.

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