Story & Identity Pillars

The ordinary is extraordinary in Nelson Tasman. It is highly connected both locally and globally, a place of surprising diversity, vibrant arts and artisans, with clever city and rural businesses, all thriving amongst stunning natural landscapes.

It is the ideal place to live, work and play.

When we were considering what sets Nelson Tasman apart from other places in New Zealand, we arrived at these five separate strands or pillars to our extraordinary story.

Scroll down to read the story of our region and find out more about each identity pillar.

The Story Of Our Region

Nelson Tasman has always been highly sought after. Desired by iwi for its natural resources, European explorers spotted its potential too and, over time, they were followed by the artisans, creatives and entrepreneurs who embody the spirit of Nelson Tasman today.

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Clever Business

Clever Business

Pure grit and clever thinking have fashioned an extraordinary business story.

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Stunning Natural Landscapes

Stunning Natural Landscapes

Even on an ordinary day, we live amongst extraordinary nature.

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Surprisingly Diverse

Surprisingly Diverse

In our extraordinarily diverse city and towns we live and work together as one.

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Highly Connected

Highly Connected

It is easy to live an extraordinary life here while being connected to each other, the rest of New Zealand and the world.

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Arts & Artisans

Arts & Artisans

Extraordinary depth of heritage, artists and artisan businesses.

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